In fact, it’s necessary. A lot of brands use email marketing to keep their followers updated with big changes at the company, such as the release of new products, a … Yes, B2B relationships should be rooted in logic benefits (what can your business do for my business? They are very useful! A few I even remember myself! Email marketing allows you to reach your customers from anywhere, on any device, and help them. How to implement: Take one of your best performing pieces of content and create a video version, and provide the tips in the content in your video. Don't forget to use your webinar emails as an opportunity to stay connected with any subscribers who missed the live webinar by sending them a follow-up link to the recorded version so they can catch up. Although technically not a B2B email marketing email, it would be a crime not too include this Headspace survey email. The following are 3 great examples of B2B emails that work. It’s because his subscribers are potential event attendees (and therefore customers)! Accounting direct mail example by Sage. You might: Case studies are valuable to B2B marketers because they show your subscribers your solution in action! Thank you for sharing so many B2B email marketing examples. You can do this by sending different types of email campaigns. However, every single business has one thing in common—they are all run by humans! Last Updated Jun 19, 2019. So naturally, you might be wondering about the types of B2B email templates that grow customers and best practices to … When something works so well, everyone uses it. Funny direct mail example by Sage. Write a long-form piece of content that delves into these topics, and show your audience that you’re up to speed with everything that’s happening. Oftentimes, there are several decision-makers and influencers on your email list. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. Here are a few high-energy, fun, and fantastic B2B email marketing examples: Flywheel: Hey there, Good Looking’! Putting in the time to create helpful, informative emails for prospects—in addition to moving them through the sales funnel—can only help your sales numbers. Webflow. Very nice examples of B2B Email Marketing campaigns. When Peep Laja launched his ConversionXL conference this year, it wasn’t too long until he let his email subscribers know about it. I would appreciate your comments on my email. B2B email marketing examples. Very well explained. And what email initiatives are you focusing on in 2021? You’ll always get personalised, short, well-designed and succinct emails from Flywheel. When to send: Send this email to your customer database each time you launch a new product. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. 13. Great article! How to implement: Whenever you have news to share, such as winning an award, changes to product offering or new pricing options, for example, announce this news to your subscriber list. The email content, which is a copy of the article content that is published on his website, is a great way to update his email subscriber list of new content, without the subscriber having to visit Gerry’s website. MyEmma geeft in het artikel ‘8 B2B email marketing examples that deserve a trophy’ acht voorbeelden die aantonen dat B2B e-mails niet saai, lelijk of oninteressant hoeven te zijn. Here are a five reasons why I loved it and one critique: Number One: The subject line and the first sentence pair nicely to prompt the open. First of all, don’t worry! How to implement: Anytime you roll out a feature that impacts the user experience (like in the example above), communicate it by email. Very useful! Pre-event email newsletters like this will not only reinforce your image as a connected, informed member of the business community, but they also tell your email subscribers where you’ll be, so that you can have more valuable face-to-face interactions. You can either include all of the company news within the email or itself, or link the email to a landing page. Thank you! Asana’s emails are always a delight to read. In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. Asking a question is a great way to quickly deliver a cold email. By sending an email immediately after the person has unsubscribed, you're informing them that their request to no longer receive emails has been confirmed (the emoji doesn't hurt either, as it's inline with their brand TOV). Then, instead of a CTA button, they start telling the story straight away, to get their readers hooked! Keep it up! There’s no better way to promote an event that to invite people that already know who your company is and what you do. Of course, B2B email marketing campaigns aren’t an end in themselves. What are they interested in? Great Post! You can set up a B2B re-engagement campaign targeting inactive subscribers. *Is there a piece of content in here that they want to see? Share what’s happening, and help your clients to get even better at their jobs. But, how do you increase subscriber engagement? When to send: Each time you update your product. Great article! Hey.. it happens, but sometimes, people want to stop receiving emails from you. These examples are super relevant. The intro offers a look back at some of the company’s accomplishments during the year, and a few linked content marketing pieces serve as valuable tools that clients can use for their end-of-year reporting. Great stuff! An announcement email builds hype and gets your subscribers involved. The benefit of SaaS products is that your product will continue to be improved, without the customer having to install new versions of it. I will sure keep in mind these extra points I got from this post on B2B email marketing. Include branded imagery. B2B or business-to-business email marketing is the concept that includes the exchange of information, products or services between two or more companies through conversational emails. Create a personalized email, and invite them to a live demo. There’s no ‘one size fits all’ approach in B2B email marketing. Every business is different. 16 of The Best B2B Email Marketing Examples 1. Transforming into your business self is not a bad thing. Handy cheat sheet to creating your email marketing strategy. And now is the time to level up your email marketing game plan. The next time you update your product, send an email to your subscribers with a list of changes/ updates. Here, we share why today's leading SaaS compa…, Relationship marketing is a long-term strategy with a focus on building close relationships wi…. Great stuff , thanks for sharing your knowledge! The Welcome Email. To increase response rates, Headspace offers an incentive where participants can win a free 3 month subscription. In order to take your B2B marketing to the next level, check out other successful email marketing examples for some inspiration. The email talks about how easy it is to use the Asana platform to communicate with your team and to manage the various projects you are handling. Identifies your audience - Who are you talking to? The case study are also useful as it shares an expertise and experience. It’s a proven strategy you can’t do without. B2B cold email template 5: The relevant question email. Your customers want to know you have their best interests in mind. Welcome emails generate 4x higher open rates—and they drive 320% more revenue on a per-email basis than other promotional emails. Keep the copy short. Great list of B2B email marketing examples! How to implement: Each time someone signs up for receive a free trial of your service, thank them for signing up and provide supporting information and helpful links to keep them engaged until the free trial service begins. 1. But not boring”. When to send: Weekly or monthly, depending on how often you can curate content. Hubspot. That’s why 3 in 4 companies think email provides excellent ROI.. Use B2B emails to introduce your clients to all your services. Email marketing for NGO’s; Have fun! As for the email itself, the focus is on getting people to participate, so make it clear what you want the reader to do. Eyequant’s case study email starts by explaining the challenges similar companies face. Whenever I have to send an email, I send it to a multiple test users (my colleagues) who open and check it beforehand and let me know about the things they feel can be better. Build connections to your website, company blog or other online resources such as surveys that will create value, deliver insights and deepen your relationship with your clients. This means that each time you send out an email, almost half are no longer interested in hearing from your company. If you have ever registered for a MailerLite webinar, you’ve probably seen this email. Use the tips and examples above to create your next winning email. Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey. Just like in the example above, keep the email short, benefit driven and include a call to action, which asks the reader to download the guide from a dedicated landing page. You can use these for inspiration or use some of the email content and add them to your own B2B email marketing ideas. Our free plan lets you send up to 12,000 emails per month, with exclusive access to email automation, advanced segmentation and campaign reports. When to send: Can be done on a per lead basis, or on a monthly basis. Many times, your inactive subscribers are either A) too busy at the moment, or B) no longer interested. Using a no-reply email address screams to the recipient: “This email is coming from a robot.” If possible, send from a real person’s email. Is the email effective? Great list of email examples - especially the examples from Buffer! The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. Thank you! Really nice article to read. 2. At Unbounce, they send you a thank you email when you download a piece of content – in this case, a white paper. 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